Bowing to pressure from advocacy groups, Volkswagen America pulled its controversial “Jumper” ad showing a man ready to leap from a rooftop because of the the price of (other) cars. While the New York Post said the ad aimed for the “funnybone,” the Suicide Prevention Action Network (SPAN) termed it “exploiting the tragic plight of someone suffering from mental illness.” SPAN commended VW for turning this around quickly in response to criticism from advocates. According to Adweek, which also commended its removal, "it was the third spot in three weeks to go the self-offing route after the GM robot and a Washington Mutual spot featuring a bunch of non-WaMu bankers headed off a rooftop, just like in the Depression." Roughly 31,000 people die each year from suicide
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by Phyllis Vine
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