In an effort to speed treatment for a first psychotic episode, researchers in Norway and Denmark assessed the impact of a public information campaign about symptoms. An article in Schizophrenia Bulletin Advance Access (September 28) reports how multifaceted advertising -- television, newspapers, brochures, posters, lectures, videos and outreach to general practitioners -- educated the public. Students and teachers were a priority and every school in Norway was visited. "The main objective of this campaign was to provide knowledge about psychosis to teachers in the high schools," say the authors. The methodology, limitations, selection of sample are discussed in detail along with the conclusion that information campaigns cut down on the duration of untreated psychosis, a factor predicting recovery.


